Learning System

Business

Digital Marketing Analytics Playbook

Build a repeatable growth operating system. You will define goals, test experiments, and report performance in language that leadership and product teams both understand.

Level: Beginner

Duration: 12 hours

Rating: 4.4

Reviews: 144

Enrollment

$69

Curriculum

  • Lesson 1

    Channel Strategy and Funnel Basics

    Map acquisition channels to funnel stages and expected conversion ranges.

    19 min

  • Lesson 2

    Campaign Planning and KPI Selection

    Set campaign goals, constraints, and decision thresholds before launch.

    28 min

  • Lesson 3

    Attribution Models in Practice

    Compare attribution approaches and document assumptions for stakeholders.

    30 min

  • Lesson 4

    A B Testing and Experiment Review

    Run disciplined experiments and interpret results without overfitting noise.

    26 min

  • Lesson 5

    Reporting for Product and Leadership

    Build reports that connect spend, product impact, and next actions.

    24 min